Essays about: "apple in business"

Showing result 6 - 10 of 31 essays containing the words apple in business.

1. 6. RCS Chatbots vs. Single- purpose Apps

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Erik Cruz; Anton Svanborg; [2021]
   Keywords : RCS; RBM; Rich Communication Services; GSMA; Business Messaging; Chatbot; OTT;

   Abstract : The Rich Communication Service (RCS) aims to be the default messaging protocol in mobile devices. The native integration of RCS opens up the possibility of RCS chatbots replacing single-purpose apps. This report analyzes this possibility through in-depth experimentation of the chatbot functionality, followed by user testing of the chatbot features. READ MORE

3. 7. The Best of Ideas Fund

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Benjamin Hausel; Carl Möllerström; [2021]
   Keywords : Concentration; diversification; active equity mutual funds; Jensen’s alpha; Sharpe-ratio; regression analysis; risk-adjusted return; best of ideas; Business and Economics;

   Abstract : We evaluated a sample of 78 diversified Actively Managed Equity Funds (AMEFs) with domestic holdings in Swedish stocks, in terms of historically risk-adjusted returns during the time period 2015-01-01 - 2019-12-31. Furthermore, we split our sample of AMEFs into two market capitalisation categories: Large/Mid-capitalisation (LMC) and Small/Mid- capitalisation (SMC). READ MORE

4. 8. Affordances and challenges when creating a digital experience for people using smart watches with the intent of purchasing groceries

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Evelina Hedberg; [2020]
   Keywords : Wearables; Smartwatch; Experience-centered design; Grocery retail; Interaction; User experience; UX; Experience design quality;

   Abstract : New technology is revolutionizing the retail industry by providing new conditions and questioning the traditional way of shopping. Wearable devices have gained popularity lately and smartwatches are one of the most popular among them [12]. READ MORE

5. 9. How brands can build religious loyalty

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
   Keywords : Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

   Abstract : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. READ MORE

6. 10. Digital Services Tax - A feasible solution for Taxation of the Digital Economy?

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Pernilla Bergvad; [2020]
   Keywords : Law and Political Science;

   Abstract : During the 21th century, digitalization is considered the most important development of the modern global economy. Tax avoidance is a growing issue for governments globally, that are loosing lots of tax money to finance public welfare systems supporting healthcare, educational institutions and infrastructures. READ MORE