Essays about: "Religious branding"

Found 2 essays containing the words Religious branding.

1. 1. How brands can build religious loyalty

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
   Keywords : Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

   Abstract : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. READ MORE

3. 2. Destination Branding and Demand : Formulating Expectations Through Perceptions

   University essay from Internationella Handelshögskolan

   Author : Chen-Yu Liu; Jessica Virta; [2010]
   Keywords : City branding; Expectations; Experience; Jönköping; Las Vegas;

   Abstract : This paper looks at the perceptions of people within and outside of Jönköping, regard-ing the main attractions/attributes within the Jönköping region and how they are being branded by the municipality. A model was formed to explain how consumer expecta-tions affect demand, and based on that a survey was handed out to find out consumers travelling habits, general perceptions about Jönköping and its branding. READ MORE