Essays about: "attitude buying"

Showing result 1 - 5 of 85 essays containing the words attitude buying.

  1. 1. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
    Keywords : Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

    Abstract : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. READ MORE

  3. 2. Socially Responsible Investing. Young adults attitude and propensity to invest green

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clemens Lans; Daniel Söderqvist; [2022-04-07]
    Keywords : ;

    Abstract : This study’s purpose is to see if young adults between the ages of 18 and 30, invest sustainably and if there are factors that influence their decision making process when making green investments and if there are determining variables that predict their willingness to make green investments. The study was performed over a two month period starting in early November. READ MORE

  4. 3. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  5. 4. Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing

    University essay from SLU/Dept. of Economics

    Author : Claudia Araceli Muñoz Carmona; [2022]
    Keywords : TPB; sustainable house; behavior;

    Abstract : This thesis attempts to understand the factors influencing homebuyers to purchase sustainable homes using the Theory of Planned Behavior (TPB) in Sweden. The aim is to identify whether environmental factors determine home buying choices and how consumers perceive these factors. Previous research has studied the factors from a quantitative study. READ MORE

  6. 5. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
    Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

    Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE