Essays about: "attitude towards internet advertisement"

Showing result 6 - 7 of 7 essays containing the words attitude towards internet advertisement.

1. 6. Fairtrade - A fair trademark for ICA and Lidl?

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management); IHH, Företagsekonomi

   Author : Carolina Appelqvist; Henrik Harplinger; Christian Kindqvist; [2009]
   Keywords : brand attitude; attitude towards ad; brand attitude change; cognitive consistency; incongruence; Fairtrade; mixed method; experiment; ICA; Lidl;

   Abstract : Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. READ MORE

3. 7. Online Marketing : A study of users’ attitudes in the context of Blogs and Communities

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Farshad Rahavard; Lars Andreasson; [2008]
   Keywords : Online marketing; Blogs; Communities; Attitude-towards-the-ad; Attitude-towards-the-site; Acceptance theory; Relationship marketing;

   Abstract : The Internet has opened up new opportunities for companies to market and sell their products online. In the early days of internet marketing and still some of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of being perceived as irritating and more or less ignored. READ MORE