Essays about: "attracting customer online"

Showing result 1 - 5 of 11 essays containing the words attracting customer online.

  1. 1. Enable through the label

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heidi Hiltunen; Emma Wähl; [2021]
    Keywords : Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

    Abstract : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. READ MORE

  3. 2. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Linnéa Axelson; [2020]
    Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

    Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE

  4. 3. Predicting user churn on streaming services using recurrent neural networks

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Helder Martins; [2017]
    Keywords : churn prediction; streaming services; LSTM; RNN;

    Abstract : Providers of online services have witnessed a rapid growth of their user base in the last few years. The phenomenon has attracted an increasing number of competitors determined on obtaining their own share of the market. READ MORE

  5. 4. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

  6. 5. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

    University essay from

    Author : Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
    Keywords : Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

    Abstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE