Essays about: "boardsports industry"
Found 1 essay containing the words boardsports industry.
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1. GAINING COMPETITIVE ADVANTAGE THROUGH GREEN MARKETING : How green marketing is used as a competitive advantage?
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The research question how green marketing is used as a competitive advantage was answered by the analysis of the multiple case-study of two organizations of the boardsports industry, Jade and Notox. The comparison between theories and interviews revealed that, by doing green branding, having eco-labels, and implementing the five I’s, Jade and Notox are differentiating. READ MORE
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