Essays about: "brand management advertising"

Showing result 21 - 22 of 22 essays containing the words brand management advertising.

1. 21. Trends in Internet Marketing

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nitin Panchanathan; [2005]
   Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

   Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE

3. 22. Business Models for Mobile Internet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tobias Andersson; Henrik Talborn; Magnus Weikert; [2002]
   Keywords : Business Landscape; Mobile Internet; Business Model; Revenue Model; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Executive Summary Title Business Models for Mobile Internet Authors Andersson Tobias, Talborn Henric, Weikert Magnus Directors Professor Allan T. Malm Ph D Candidate Magnus Wide Purpose How should mobile operators design their business models for mobile Internet in order to be successful? Method The method used in order to reach the purpose is structured in, theory, empirical and analysis around the concepts business landscape, business model and revenue model. READ MORE