Essays about: "brand management advertising"

Showing result 11 - 15 of 22 essays containing the words brand management advertising.

1. 11. Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset

   University essay from Företagsekonomi

   Author : Kaya van Enckevort; Jasmin Ansari-Dunkes; [2013]
   Keywords : Facebook; Fanpages; consumer motivations; firm-created advertising; perceived advertising value; consumer brand-related activities; brand equity; brand perceptions; brand image; brand attitude; consumer behaviour; marketing; brand management;

   Abstract : This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. READ MORE

3. 12. The influence of ethic on the images-based communication process between NGOs and domestic contributors

   University essay from

   Author : Morgane Grange; Elodie Delmas; [2011]
   Keywords : ;

   Abstract : The general aim of this study is to develop a better understanding of the relationships between non-governmental organisations (NGOs) and the private donators, focusing on the ethical dimension. The exact purpose is to explore to what extent ethic impacts the communication process between NGOs and the domestic contributors based on the brand management and the use of images in advertising. READ MORE

4. 13. Brand Awareness among Customers : A case study of ICA-Kvantum

   University essay from Företagsekonomi

   Author : Umer Shahzad; Muhammad Azeem; [2011]
   Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

   Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE

5. 14. Quality perception through advertisements : A study of anti-age moisturizers

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
   Keywords : Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

   Abstract : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. READ MORE

6. 15. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Angelica Andersson; Madelene Yavuz Iskander; [2010]
   Keywords : Notional Employees; Core Values; Spokesperson; Spokes Character; Advertising communication; Organizational Core Value Communication; Fiktivt anställda; Grundvärderingar; Talesman; Reklamkommunikation; Kommunikation via företags grundvärderingar;

   Abstract : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. READ MORE