Essays about: "brand management advertising"

Showing result 16 - 20 of 22 essays containing the words brand management advertising.

1. 16. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
   Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

   Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

3. 17. Key Success Factors in Internet Advertising

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Symeon Papadopoulos; [2009]
   Keywords : online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

   Abstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE

4. 18. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Per Einarsson; Kristin Ahlberg; [2008]
   Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

   Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE

5. 19. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Staffan Kollander; Carl Lejon; [2007]
   Keywords : Marketing; media; evening tabloids; branding; brand equity;

   Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE

6. 20. Implementation of a change process within Smaland Airport

   University essay from Ekonomihögskolan, EHV

   Author : Jérémie Corbeau; Jānis Sijāts; [2006]
   Keywords : change process; business development; management strategic;

   Abstract : Abstract Change process in the company nowadays is one of the main factors, for sustainable growth and development in the market. Moreover, a change process should be dynamic – the company should take into consideration many factors; not only the ones happening inside the organization, like education of the employees and their motivation, but also the processes outside the organization – change in the environment, new requirements from the state, and competition. READ MORE