Essays about: "brand messaging"

Showing result 11 - 12 of 12 essays containing the words brand messaging.

  1. 11. Key Success Factors in Internet Advertising

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Symeon Papadopoulos; [2009]
    Keywords : online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

    Abstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE

  3. 12. Cross-device brand experience : Interactive brand elements in the Skype service ecology

    University essay from Institutionen för datavetenskap

    Author : Peter Erhard; [2006]
    Keywords : user experience; brand awareness; service design; service ecology; interaction design;

    Abstract : Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. READ MORE