Essays about: "charlotta storckenfeldt"
Found 1 essay containing the words charlotta storckenfeldt.
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1. Incongruent brand extensions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Mature brands risk to be regarded as predictable and disinteresting. Brand extensions has previously been a conventional strategy to leverage on a strong brand. Consumers keep increasing their expectations on brands, and therefore brands need to meet and exceed those expectations in order to keep customers and attract new ones. READ MORE
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