Essays about: "clicks"

Showing result 11 - 15 of 63 essays containing the word clicks.

  1. 11. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  3. 12. Bot or Human: Identifying Bot­Generated Clicks Using Machine Learning

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : FILIP BORG; AXEL BROBECK; SAGA KORTESAARI; NERMIN SKENDEROVIC; ARVID SUNDBOM; CHARLES SUNDSTRÖM; [2021-09-14]
    Keywords : ;

    Abstract : “I’m not a robot” is a common CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) often shown today upon entering websites. The purpose behind the challenge is to distinguish hu mans from robots, or bots. However, the user experience becomes somewhat intrusive and is not always viable for many websites. READ MORE

  4. 13. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Hannes Kindbom; [2021]
    Keywords : Digital marketing; Attribution modelling; Multi-touch attribution; Deep learning; LSTM; SHAP; Attention; Interpretability; Digital marknadsföring; Attributionsmodellering; Multi-touch attribution; Djupinlärning; LSTM; SHAP; Attention; Tolkningsbarhet;

    Abstract : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. READ MORE

  5. 14. Development of digital sales processes with help of the See-Think-Do-Care model

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Ylitalo; [2021]
    Keywords : See-Think-Do-Care model; Customer journey; Mobile games; Digital sales process; User experience design; Marketing;

    Abstract : Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. READ MORE

  6. 15. Procurement of a new system, merging public agency aspects and system users : A design case study at the Swedish Tax Agency

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Linnéa Lennartsson; [2021]
    Keywords : Agency aspect; Decision support; Governmental agency; User-Centered design; User experience; UX; ;

    Abstract : The objective with this study was to find what limitations and challenges there are when creating a new development and design on internal systems at a governmental agency. Developing a system within a governmental agency is dependent on defined requirements to develop an approved system. READ MORE