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Showing result 21 - 25 of 35 essays matching the above criteria.

1. 21. Strategy Development for Building Digital Collections of the University of Cape Coast Library, Ghana : A Case Study

   University essay from Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

   Author : Nesba Adzobu; [2013]
   Keywords : case study; digital collections; Ghana; interviews; Mintzberg; strategic planning; UCC;

   Abstract : Strategic planning is a critical issue for higher education academic libraries, especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades. Theory-testing case study methodology was used in this thesis to examine strategy formulation and implementation in building the digital collections of the University of Cape Coast Library (UCCL) in Ghana. READ MORE

3. 22. Collaborative Communication : A case study analysis of prosumer orientated environments in the digital educational space

   University essay from Institutionen för informatik och media

   Author : Susann Krieglsteiner; [2013]
   Keywords : ICT; co-creation; collaborative work; crowdsourcing; digital labour; prosumer; educational space; OER; open learning; case study; taxonomy;

   Abstract : This research study is an analysis of the intertwining concepts of collaboration, prosumption, and communication in the contemporary digital educational space. The major objective of this thesis is to understand the operationalisation of the collaborative production of free and open artefacts. READ MORE

4. 23. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Holmblad; Christina Ericsson; [2013]
   Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

5. 24. Distribution channel strategy design : Application and implementation in healthcare

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Anders Ravn; [2012]
   Keywords : Distribution channel strategy; distribution channel integration; communication; customer management; information and communications technology; healthcare;

   Abstract : Healthcare is a very important and intimate service virtually all people use at least at some occasion in a lifetime. It is also highly complex and variable with heterogeneous patients requiring individualised attention in order to be effectively treated. READ MORE

6. 25. ICT4D in GHANA The role of conferencing projects for cultural exchange and development

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Jake Hunter; Patrik Jonasson; [2012]
   Keywords : Development; ICT; ICT4D; video conferencing; Ghana; public-private partnerships; culture exchange; communication; digital divide; sustainability;

   Abstract : We studied a live video conferencing project based in Ghana, because we wanted to determine whether this is one area where Information Communication Technology (ICT) can have an impact on communication for development. We also wanted to better understand whether live video conferencing is a viable way to go forward with Information Communication Technology for Development (ICT4D) and, if so, what benefits it has to offer. READ MORE