Essays about: "distribution channel integration"
Showing result 1 - 5 of 6 essays containing the words distribution channel integration.
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1. Contextual factors for omni-channel warehousing: An empirical study in China
University essay from Lunds universitet/Teknisk logistikAbstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE
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2. Developing a WMS in an omni-channel environment
University essay from Lunds universitet/Teknisk logistikAbstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE
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3. Key Success Factors behind Mobile Games : A Business Model for the Chinese mobile game market
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the China market. A qualitative method with the deductive approach has been using in this paper to be able to answer and interpret the studied questions. READ MORE
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4. Distribution channel strategy design : Application and implementation in healthcare
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Healthcare is a very important and intimate service virtually all people use at least at some occasion in a lifetime. It is also highly complex and variable with heterogeneous patients requiring individualised attention in order to be effectively treated. READ MORE
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5. Deregulation Effects on the Swedish Pharmaceutical Distribution Network
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : On July 1st 2009, the government-controlled monopoly on pharmaceutical retailing in Sweden was eliminated, and the subsequent pharmacy sell-out resulted in the existence of five pharmacy groups in the retailer stage of the supply chain, instead of the previous Apoteket AB; however, practically all distribution of pharmaceutical products still occur through the two logistics providers Tamro and KD Pharma. This thesis addresses how the deregulation of the pharmaceutical market affect the manufacturers’ distribution channels, how a manufacturer can benefit from possible changes in the distribution stage of the supply chain, and what opportunities and threats regarding distribution that may arise as a result of the deregulation? The investigation is disposed as a case study performed from the biotech developer and manufacturer Genzyme’s point of view, and it is conducted through several in-depth interviews with Genzyme, as well as representatives from both the distribution and retail companies. READ MORE
