Essays about: "co-creation"

Showing result 1 - 5 of 214 essays containing the word co-creation.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : David Gil Garcia; [2019]
    Keywords : change communication; organizational change; sensemaking; institutionalism; Social Sciences;

    Abstract : Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. READ MORE

  4. 4. Stroller Service System : How to make customer products sustainable within the planetary boundaries - using the case product ‘stroller’, PSS and a Design Thinking approach

    University essay from Linköpings universitet/Maskinkonstruktion

    Author : Gustav Thorslund; [2019]
    Keywords : Product Service System; PSS; Circular Economy; Service Design; Sustainability; Planetary Boundaries; Stroller; Design Thinking; Product Development; Wood; b2c; refurbish;

    Abstract : Physical customer products have an environmental impact, such as greenhouse gas emissions, due to the use of virgin resources from cradle-to-grave, especially when the origin of the material is from fossil resources. This thesis aims to create a circular business model, by investigating the product ‘stroller’ and place it in a Product Service System, where the user subscribes to the Stroller Service System. READ MORE

  5. 5. The Relationship of Co-Creation and Brand Equity in Social Media with a Focus on Premium vs Mass-Market Products

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik; Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Juni Amalie Foss; Helena Hollekamp; [2019]
    Keywords : ;

    Abstract : .... READ MORE