Essays about: "company Turkey"

Showing result 16 - 17 of 17 essays containing the words company Turkey.

  1. 16. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE

  3. 17. The Inward-Outward Connection of Internationalisation : A Case Study of a Turkish Firm

    University essay from Företagsekonomiska institutionen

    Author : Sara Rudqwist; Susan Benalcázar; [2007]
    Keywords : Internationalisation; Inward-outward connection; Turkey;

    Abstract : In this thesis we wanted to investigate whether there is a connection between the inward and outward internationalisation of a firm. To do this we have conducted a case study on the Turkish telecom company Turkcell. READ MORE