Essays about: "crossing the chasm"
Showing result 6 - 7 of 7 essays containing the words crossing the chasm.
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6. Diffusion of innovation at the bottom of the pyramid: the impact of a payment system on the adoption of electricity in rural Uganda
University essay from KTH/Entreprenörskap och InnovationAbstract : This thesis analyses how a payment system affects the diffusion of renewable electricity in rural Uganda. A case study is used provided by a start-up company named Pamoja Cleantech. This company is about to sell electricity, which is generated by biomass-based gasification, to a low-income community. READ MORE
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7. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE