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Found 3 essays matching the above criteria.

1. 1. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

3. 2. Appreciation of Intrinsic Value : In the Context of Fast Fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Sara Södergren; Aida Forozin; Camilla Ingmark Lundin; [2012]
   Keywords : fast fashion; attitude-behaviour gap; consumption; value; price;

   Abstract : In this thesis we examine the prevailing dilemma concerning fast fashion and an increased attitude-behaviour gap. Many previous studies have explored the subject of fast fashion and also tried to solve the problem with the attitude-behaviour gap. READ MORE

4. 3. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences

   University essay from Handelshögskolan vid Umeå universitet

   Author : Jie Liu; Dongmi Wu; [2007]
   Keywords : culture;

   Abstract : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. READ MORE