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Found 3 essays matching the above criteria.

1. 1. Dimensions of Transcultural and Multicultural Marketing Campaigns

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Hiller Oscar; Katsavria Charikleia; [2017]
   Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

   Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE

3. 2. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
   Keywords : Cross culture; consumer behavior;

   Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

4. 3. Internationalisation through Merger

   University essay from Ekonomiska institutionen

   Author : Rishi Randenyia; Jukka Roivas; [2004]
   Keywords : Social sciences; Internationalisation; merger; culture; Finland; Sweden; TietoEnator; IT industry; SAMHÄLLSVETENSKAP;

   Abstract : Do the corporate cultures have to integrate in an international merger? In March 1999, the two large Nordic IT companies, Tieto of Finland and Enator of Sweden, announced their intentions to combine their businesses. The new entity was to have over 10,000 employees and net sales of more than 1 billion Euro. READ MORE