Essays about: "customer value-focused management"

Found 2 essays containing the words customer value-focused management.

1. 1. The Value Perspective in Strategic Cost Management. A case study of a support function in a large manufacturing firm

   University essay from Göteborgs universitet/Graduate School

   Author : Ingrid Lumley; Malin Gergely; [2015-07-06]
   Keywords : Strategic cost management; the value creation model; support function; discretionary cost center; case study;

   Abstract : Purpose: The aim of the study is to extend research within value-based Strategic Cost Management (SCM) by developing an Value Creation Model (VCM) adapted to a support function context in order to improve resource effectiveness. This is of specific importance in discretionary cost centers where measuring effectiveness is extra challenging. READ MORE

3. 2. Building a niche company in recruitment industry, a case study of Swedish company Multimind AB

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Rungnapa Charoenrungsiri; Narana Charoenrungsiree; [2009]
   Keywords : niche; relationship marketing; customer value-focused management;

   Abstract : In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. READ MORE