Essays about: "e shopping"

Showing result 16 - 20 of 264 essays containing the words e shopping.

1. 16. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 17. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

   University essay from Lunds universitet/Innovation

   Author : Hannes Bjurström; Arvid Andersson; [2023]
   Keywords : Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

   Abstract : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. READ MORE

4. 18. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ella Lindell; Rebecka Nilsson; [2023]
   Keywords : ;

   Abstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE

5. 19. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Ella Heed; David Hellqvist; [2023]
   Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

6. 20. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE