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Found 2 essays matching the above criteria.

1. 1. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
   Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

3. 2. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
   Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

   Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE