Essays about: "factors of brand image"

Showing result 21 - 25 of 123 essays containing the words factors of brand image.

  1. 21. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

  3. 22. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  4. 23. Co-creation of Brand Value In Startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sabbir Hasan Noor; Sara Sari; [2021]
    Keywords : co-creation; startups; brand value; brand image; social networking;

    Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE

  5. 24. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahmud Ahmed; [2021]
    Keywords : brand image; factors of brand image; customer purchase behavior;

    Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

  6. 25. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE