Essays about: "fairtrade clothing"

Found 1 essay containing the words fairtrade clothing.

  1. 1. Fair Trade and its impact on the purchasing process : Using the AIDA model

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martinus Buis; Anna Johnsson; Tristan Thormann; [2015]
    Keywords : Fairtrade; Fairtrade impact; Fairtrade clothing; Purchase Decision; Purchase behaviour; AIDA Model;

    Abstract : Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. READ MORE