Essays about: "foreign literature study in thesis for marketing Mix"

Found 1 essay containing the words foreign literature study in thesis for marketing Mix.

  1. 1. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

    University essay from Institutionen för marknadsföring (MF)

    Author : Oliver Göransson; Björn Sahlquist; [2013]
    Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

    Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE