Essays about: "importance of communications in commerce"

Found 2 essays containing the words importance of communications in commerce.

1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

3. 2. The Digital Natives - Generation Z - How to create trust within the new generation of e-shoppers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elsa Hannar; Karl Westerling; [2011]
   Keywords : E-commerce; consumer trust; individual trust propensity; mediation;

   Abstract : The online market is now more vivid than ever; there is a brisk inflow of new customers, companies, goods and money. Never before have so many companies expressed interest in going online. The sharpening competition increases the importance of the new online customers, the young customers of Generation Z. READ MORE