Essays about: "consumer trust"

Showing result 1 - 5 of 216 essays containing the words consumer trust.

  1. 1. Does Enhanced Usability Increase Trust? : A case study on a Swedish snus e-commerce application

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Institutionen för datavetenskap

    Author : Filip Brunander; Albin Folkesson; Henrik Hörnlund; Simon Larsson; Johan Mäkikaltio; Matthew Soulaka; Amanda Teir; Carl Ågren; [2020]
    Keywords : ;

    Abstract : The purpose of this study was to examine the importance of usability to enhance perceived consumer trust in a web application selling snus. This was done by answering the research question “Does usability affect Swedish snus consumers trust in snus e-commerce applications?”. READ MORE

  2. 2. Partnering with Competitors : SMEs’ Relationships in the Western European Defence sectors

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Roope Riihikoski; Fernando Chuecas; [2020]
    Keywords : SME’s; Defence sector; Western Europe; Coopetition; Relationships; Politics; Consumer power; Trust; Resources;

    Abstract : This thesis explores the relationship variables of Western European defence-related SMEs when they cooperate with their competitors (coopetition). In particular, how do these various relationship variables affect these SMEs when partnering with competitors? Many researchers have examined partnering with competitors however, this concept has been widely overlooked in the Western European defence sector. READ MORE

  3. 3. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  4. 4. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
    Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

  5. 5. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE