Essays about: "importance of marketing to organisations"

Showing result 1 - 5 of 19 essays containing the words importance of marketing to organisations.

  1. 1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  3. 2. Tourism in Time of Epidemics

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Davide Celotto; [2021]
    Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

  4. 3. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

  5. 4. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

  6. 5. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE