Essays about: "intellicom"

Found 1 essay containing the word intellicom.

  1. 1. Networked products create new business opportunities : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Anders Gustafsson; [2007]
    Keywords : Networked products; smart services; added value; marketing mix; marketing strategies; value chain; business models;

    Abstract : This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products. The study describes IntelliCom, which is a company selling network enabling products. READ MORE