Essays about: "international sustainable marketing strategy"
Showing result 11 - 13 of 13 essays containing the words international sustainable marketing strategy.
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11. Trust & commitment for a successful manufacturer-distributor relationship : - A qualitative study for small company's presumptive export marketing strategy
University essay from FöretagsekonomiAbstract : Many companies that go global use the entry mode of having a foreign distributor instead of setting up an own intermediary in the country. This is beneficial because it is lower risk, requires lower capital investments and the manufacturer gains the distributor’s expertise in the new market. READ MORE
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12. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. READ MORE
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13. Hult IBS Goes Global: A study of entry strategy in the MBA market
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE
