Essays about: "Emelie Renström"

Found 1 essay containing the words Emelie Renström.

  1. 1. Trust & commitment for a successful manufacturer-distributor relationship : - A qualitative study for small company's presumptive export marketing strategy

    University essay from Företagsekonomi

    Author : Emelie Renström; [2013]
    Keywords : ;

    Abstract : Many companies that go global use the entry mode of having a foreign distributor instead of setting up an own intermediary in the country. This is beneficial because it is lower risk, requires lower capital investments and the manufacturer gains the distributor’s expertise in the new market. READ MORE