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Showing result 1 - 5 of 11 essays matching the above criteria.
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1. Clustering of Unevenly Spaced Mixed Data Time Series
University essay from KTH/Matematisk statistikAbstract : This thesis explores the feasibility of clustering mixed data and unevenly spaced time series for customer segmentation. The proposed method implements the Gower dissimilarity as the local distance function in dynamic time warping to calculate dissimilarities between mixed data time series. READ MORE
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2. Load profiling and customer segmentation for demand-side management
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The energy transition is accompanied by massive electrification of uses and sectors such as transport. As a result, the pressure on the electricity grid is increasing, and the time to connect to the power system is lengthening. READ MORE
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3. Collection and Utilization of Market Information and Customer Insights within New Product Development
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. READ MORE
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4. Persistence of Preference- Based Customer Segments : An investigation of cluster evolution
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentation. READ MORE
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5. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE