Essays about: "Lukas Ekberg"
Found 2 essays containing the words Lukas Ekberg.
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1. How Pricing Strategies For E-Commerce Are Affected By Website Usability
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The growth of e-commerce, accelerated by the covid-19 pandemic, have fundamentally changed how companies commercialize their products. To remain competitive, many retail companies must transition parts of, or their entire, selling process to the internet. READ MORE
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2. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE