Essays about: "linguistic dominance"

Showing result 11 - 14 of 14 essays containing the words linguistic dominance.

1. 11. IKEA in India : A study of the cultural aspects of deploying an IKEA store in India

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Anna Tommysdotter; [2016]
   Keywords : ;

   Abstract : Introduction: This study is about organisational culture and different cultural influences in a cross-cultural environment at an IKEA office in India. Statement of Purpose: The purpose of this master thesis is to provide increased understanding of the cross-cultural setting in regards to conceptualisation of the concept of culture as well as sense-making and sense-giving processes of employees in a trans-cultural environment in India. READ MORE

3. 12. Swedish Students’ Perceptions of and Attitudes toward Stereotypical Gender Images in Speech

   University essay from Stockholms universitet/Engelska institutionen

   Author : Sara Bogren; [2015]
   Keywords : Gender; stereotype; speech act; perception; attitude; awareness; prejudice; dominance.;

   Abstract : The research conducted within the linguistic subdiscipline of language and gender was carried out as early as in the 1970’s, when Lakoff (1975) identified nine main traits for female language. Based on Lakoff’s research, this project investigates Swedish students’ attitudes to and perceptions of gender stereotypes in speech. READ MORE

4. 13. Kicking Ass with Style: Linguistic Humor Strategies in Three High-Grossing Action Movie Franchises

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Henrik Valis; [2014-02-11]
   Keywords : engelska; humor studies; action movies; linguistics; semantics; pragmatics; sarcasm; puns;

   Abstract : Since the 1980s, the American action hero has become increasingly humor-conscious as he disarms the villains through superior strength but also through superior wit. It is the aim of this study to, from a linguistics perspective, investigate the action hero's use of humor in so-called action blockbusters, i.e. READ MORE

5. 14. Desirability, Values and Ideology in CNN Travel -- Discourse Analysis on Travel Stories

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Emmi Laine; [2013]
   Keywords : CNN Travel; travel journalism; online journalism; qualitative discourse analysis; Norman Fairclough´s model of evaluation; representation; values; ideology; power; Antonio Grasmci; hegemony; Michel Foucault; the regime of truth; consumerism; John Urry; the tourist gaze; Edward Said; othering.;

   Abstract : Title: Values, Desirability and Ideology in CNN Travel -- a Discourse Analysis on Travel Stories Author: Emmi Laine Course: Journalistikvetenskap, Kandidatkurs, H13 J Kand (Bachelor of Journalism, Fall 2013), JMK, Stockholm University, Sweden Aim: The aim is to examine which values and ideologies CNN Travel fulfills in their stories. Method: Qualitative discourse analysis. READ MORE