Essays about: "sarcasm"

Showing result 1 - 5 of 14 essays containing the word sarcasm.

1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

3. 2. Toxicity in the game World of Tanks: A participant observation ethnography, thematic analysis, content analysis and autoethnography

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Sasa Dzigurski; [2022]
   Keywords : toxicity; MMOG; World of Tanks; gamesplaining; ableism; sarcasm; male preserve; sexism; fragile masculinity; Social Identity model of Deindividuation Effect;

   Abstract : Previous research has studied toxicity in World of Tanks game with a focus on precursors of toxicity, player performance in the game from the perspective of gender-performance gap or observing the players' major behaviors instigated by various situations within the game. This research focuses on player's behavior in the game chat with an emphasis on toxic behavior by using participant observation ethnography, thematic analysis, content analysis and autoethnography. READ MORE

4. 3. Sentiment analysis of arbitrary search resultsIdentified obstacles, mitigations strategies and effects on sentiment measurement

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Lukas Nord; [2022]
   Keywords : ;

   Abstract : This work analyzes the sentiment of over 2000 Google search results in order to investigate whether it is feasible to accurately measure sentiment of an arbitrary website using methods usually utilized in predefined scopes. While sentiment analysis is commonly performed using data obtained from a predetermined source such as a single target website, widening the scope to analyze arbitrary search results presents a number of obstacles. READ MORE

5. 4. Evaluation of the performance of machine learning techniques for email classification

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Isabella Tapper; [2022]
   Keywords : Natural Language Processing; Text Representations; Email Classification; Text Classification; Behandling Av Naturliga Språk; Text Representation; epost-klassificering; Textklassificering;

   Abstract : Manual categorization of a mail inbox can often become time-consuming. Therefore many attempts have been made to use machine learning for this task. One essential Natural Language Processing (NLP) task is text classification, which is a big challenge since an NLP engine is not a native speaker of any human language. READ MORE

6. 5. Breaking maxims in a crime drama : A study on non-observances of maxims in crime drama Blindspot

   University essay from Umeå universitet/Institutionen för språkstudier

   Author : Frida Vik; [2021]
   Keywords : conversational maxims; H.P. Grice; implicature; flouting; co-operative principle;

   Abstract : The conversational maxims are guidelines to how a conversation should be conducted, but sometimes these maxims can be broken for different reasons. The aim of this thesis is to identify breakings of the conversational maxims in the crime drama Blindspot and to study which maxims are broken, for what purpose the maxims are broken and if there are any changes to the number of maxims broken between different seasons of the series. READ MORE