Essays about: "literature review of direct marketing"

Showing result 1 - 5 of 19 essays containing the words literature review of direct marketing.

  1. 1. Guidelines to align digital strategy with business strategy in a manufacturing SME

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marin Elizabeth Thomas; [2023]
    Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

  3. 2. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karin Karlsson; Lamei Tang; [2021]
    Keywords : Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

    Abstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE

  4. 3. Is Deforestation in Colombia Caused by Oil Palm Expansion?

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Mona Date; [2020]
    Keywords : ;

    Abstract : The palm oil industry is growing globally and palm oil is today the most used vegetable oil for biofuels, however, over the last years research has showed that it has caused great deforestation in Southeast Asia where the grand majority of oil palm is produced. There has also been reports on poor working conditions showing that the palm oil is not socially sustainable either. READ MORE

  5. 4. How do Social Media Entrepreneurs Monetize YouTube?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
    Keywords : Social Media Entrepreneur; YouTube; Monitization;

    Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

  6. 5. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sercan Eminoğlu; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE