Essays about: "literature review of impact of hospitality industry"

Found 2 essays containing the words literature review of impact of hospitality industry.

  1. 1. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Dongdong Zhang; [2014]
    Keywords : online travel agents OTAs ; challenges; marketing strategy; Ctrip.com; Qunar.com;

    Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE

  3. 2. Green hotels in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Begoña Calvache; Marion Evra; [2008]
    Keywords : Green hotels – Environmental Management – Policies – Practices;

    Abstract : The environmental concern starts to be a key challenging issue for organizations nowadays. In fact, we find a growing trend towards “green” consumerism, which in turns affects companies’ strategy. READ MORE