Essays about: "local literature for marketing"

Showing result 6 - 10 of 45 essays containing the words local literature for marketing.

  1. 6. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

    University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

    Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
    Keywords : sports marketing;

    Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

  3. 7. Partnership of convenience or opportunity for growth? : investigating the role of retailers in expanding local food schemes in the case study of EDEKA branches in northern Germany

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Esther Lutz; [2020]
    Keywords : values vased supply chain; local food; Hamburg; intermediaries;

    Abstract : In the past years growing interest in alternative forms of food supply chains has incentivised researchers to investigate the role of retailers in Short Food Supply Chains (SFSC) mainly in the United States, Canada and the EU, with little attention paid to SFSC retailer interaction in the German context specifically. The aim of this thesis to contribute to the existing literature by investigating how the country’s presumed institutional conditions affect the viability of selling via retailers for a certain type of SFSC producer. READ MORE

  4. 8. Making sense of distance. Mobility in staycation as a case of proximity tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Alexandra Rosu; [2020]
    Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

    Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE

  5. 9. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  6. 10. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE