Essays about: "local literature for marketing"

Showing result 11 - 15 of 45 essays containing the words local literature for marketing.

1. 11. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

   University essay from KTH/Energiteknik

   Author : Albert Petersson; [2020]
   Keywords : ;

   Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

3. 12. Relationsmat, det nya gamla sättet att handla mat : direkta försäljningskanaler för relationsmat samt om REKO-ring relationsmatkonsumenter

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Sandra Lindell; [2020]
   Keywords : närproducerat; konsumentbeteende; livsmedelskedjan; ekologiskt; andelsjordbruk; gårdsbutiker; bondens marknad; försäljningskanaler; livsmedelskonsument; relationsmarknadsföring; local produce; consumer behaviour; food supply chain; organic; consumer supported agriculture; farm shops; farmer’s market; sales channels; food consumer; relationship marketing;

   Abstract : Matskandaler och onödiga tillsatser i maten har påverkat livsmedelskonsumenters förtroende för livsmedelsindustrin samtidigt som en ökad klimatmedvetenhet och kunskap om hur dagens matproduktion påfrestar klimatet har fått konsumenter att ifrågasätta livsmedelskedjan och hur och var maten produceras. Intresset för att handla mer närproducerad mat ökar och det nya begreppet relationsmat som främst anammats av olika REKO-ringar i Sverige är på uppgång och har uppmärksammats av konsumentgrupper som vill gynna den lokala ekonomin, handla ekologiskt, minska matmil och veta mer om ursprunget till sin mat. READ MORE

4. 13. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Miriam Green; [2019]
   Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

   Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

5. 14. Food supply chains and social change in the Global South : a case study of a Swedish food retailer

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Marius Hegselmann; [2019]
   Keywords : social audits; food retailer; CSR; Postcolonialism; governmentality; Foucault;

   Abstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE

6. 15. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

   University essay from

   Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
   Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

   Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE