Essays about: "managing customers relationship"

Showing result 16 - 20 of 38 essays containing the words managing customers relationship.

1. 16. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Karolina Andersson; Izabelle Ring; Emma Sjöstrand; [2016]
   Keywords : Electronic grocery; customer relationships; Pre-packed grocery bags; grocery retailing; electronic commerce;

   Abstract : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. READ MORE

3. 17. Managing and adapting organizational identity : A qualitative case study using a strategy-as-practice perspective to investigate an IT consultant organization

   University essay from Umeå universitet/Institutionen för informatik

   Author : Josefin Loggert; Mairon Åhlin; [2016]
   Keywords : Organizational identity; Integrated framework for strategy-as-practice; IT consultant organizations; Multiple organizational identities;

   Abstract : Evolution of IT has resulted in fundamental changes in society, changes that have affected the IT consultant industry and introduced challenges in how IT consultant organizations should adapt to a new, turbulent market. In order to investigate these challenges this study set out to understand the organizational identity of IT consultant organizations, aiming to address the following research question: How do IT consultant organizations manage and adapt their organizational identity? To answer this question a qualitative single case study has been conducted using Whittington’s integrated framework for strategy-as-practice as a theoretical framework. READ MORE

4. 18. Value co-creation through e-services:Driving servitisation and building relationships

   University essay from Karlstads universitet

   Author : Jana Lisa Huck; [2016]
   Keywords : Servitisation; Value Co-creation; E-services; Manufacturer- Customer Relationships; Manufacturing;

   Abstract : Manufacturing firms have begun to add services to their product portfolios for interacting with customers and accessing their value creation processes.Through the technological possibilities of delivering services, e-services have emerged as a new research field. READ MORE

5. 19. A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alexander Göthlin; Anna Jacobsson; [2014]
   Keywords : Cultural differences; Marketing in India; Cultural Diversity; B2B marketing; Relationship Marketing; Adaptation; Standardization; Cross-cultural marketing;

   Abstract : This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. READ MORE

6. 20. The balance between risk and safety in dangerous activities : A Case study of Risk Management in a Mountaineering Expedition

   University essay from Umeå universitet/Företagsekonomi

   Author : Karin Nyman; Mårten Lückner; [2014]
   Keywords : Adventure Tourism; Risk Management; Service Promises; Customers expectation; Flow and Peak Adventure.;

   Abstract : Risk is an increasingly important factor of our modern society, but that does not mean that risks have become higher today versus any other epoch of human history. Especially in the developed world, risks have been progressively lowered over time. READ MORE