Essays about: "managing customers relationship"

Showing result 21 - 25 of 38 essays containing the words managing customers relationship.

1. 21. From likes to commitment : a case study of micro companies’ social media usage

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
   Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

   Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE

3. 22. Supplier Development: Practices and Critical Factors : A Dyadic Multiple-case Study

   University essay from Institutionen för ekonomistyrning och logistik (ELO)

   Author : Hoda Soleymani Farokh Zadeh; [2013]
   Keywords : Supplier Development; Dyadic Perspective; Supplier Development Practices; Success Factors; Barriers;

   Abstract : Background:  As enterprises focus on their core competence, outsourcing other activities other firms can do better, the necessity of managing supplier relationships and upgrading the inter-firm relationships become evident. Supplier development as a potential attempt, tries to fill the gap between ideal criteria and the particular suppliers’ actual capabilities and performance in the supply chain. READ MORE

4. 23. Cultural diversity in organizations : A study on the view and management on cultural diversity

   University essay from Företagsekonomi

   Author : Anneli Jonsson; Dhakshayene Holmgren; [2013]
   Keywords : Cultural diversity; Effects of cultural diversity; views on cultural diversity; managing cultural diversity;

   Abstract : Cultural diversity is a subject that has been getting growing attention not just internationally but also in Sweden in the 21st century. The globalization of economies and the migration has dramatically increased opportunities while also affecting organizations in a manner that it requires it to be more open and accommodative towards a heterogeneous working environment. READ MORE

5. 24. How do Banks Manage the Credit Assessment to Small Businesses and What Is the Effect of Basel III? : An implementation of smaller and larger banks in Sweden

   University essay from IHH, Företagsekonomi

   Author : Heléne Ahlberg; Linn Andersson; [2012]
   Keywords : Credit risk; Credit Assessment; Basel III; Small Business Finance;

   Abstract : Background: Small businesses are considered as a valuable source for the society and the economic growth and bank loan is the main source of finance for them. Small businesses are commonly seen as riskier than larger businesses it is thus noteworthy to examine banks’ credit assessment for small businesses. READ MORE

6. 25. Social Media and Relationship Management - a Study in the Business-to-Business Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Martina Juric; Marlena Sjöström; [2012]
   Keywords : Social media; Business-to-Business; Business Customers; Relationship Management; Marketing Communication.; Business and Economics;

   Abstract : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. READ MORE