Essays about: "market entry.."

Showing result 1 - 5 of 380 essays containing the words market entry...

  1. 1. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  2. 2. Entry and Competition with Product Differentiation: The Case of Swedish Concentrated Markets

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Widell; Jakob Davidsson; [2020-07-10]
    Keywords : ;

    Abstract : MSc in Economics.... READ MORE

  3. 3. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

  4. 4. Online and Offline Resources in the Internationalization of an Online Marketplace: A Digital Alternative to Freight Forwarding. A Single Case Study of Adnavem

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Ingrid Nyquist; Antonia Starzmann; [2020-02-13]
    Keywords : International Business; Internationalization; Born Globals; Adnavem; Freight Forwarding; Tech-company; Digitalization; Transport Logistics;

    Abstract : Technological change is considered one of the most important underlying roots for the globalization of economic activity. It has created the new economy online, and the internet has evolved to be a marketplace for traditional firms and given life to new types of companies. READ MORE

  5. 5. The Effects of Non-Compete Agreements Enforceability on Entrepreneurship in the United States, 1995-2011

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Yotam Sofer; [2020]
    Keywords : Non-compete agreements; NCA; current population survey; CPS; business dynamics statistics; DBS; Firms starts; start-ups; Silicon-Valley; Route 128; knowledge spillovers; state-year variation; Difference-in-difference; Business and Economics;

    Abstract : Restrictions of future employment in the form of non-compete agreements (agreements that restrict an employee from joining, forming, associating, or starting a competing firm) are commonly used in the American labor market. Yet their effects on entrepreneurship is not fully understood. READ MORE