Essays about: "market environment"

Showing result 16 - 20 of 1947 essays containing the words market environment.

  1. 16. Does ESG-score matter to investors? - An EU Taxonomy Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Falkenström; Johan Olsson; [2023-07-03]
    Keywords : ESG; EU Taxonomy; Efficient Market Hypothesis; Behavioral finance; Investor behavior; Event study;

    Abstract : Since the introduction of the EU Taxonomy, it is still unclear how it affects investors' perception and actions towards high ESG-scoring firms, and whether it effectively promotes sustainable investing. The implications of the EU Taxonomy on finance and the environment are significant and must be addressed. READ MORE

  3. 17. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    University essay from Jönköping University

    Author : Emma Steén; Ebba Blomberg; [2023]
    Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

  4. 18. The Insider Scoop: A Study on the Effect of Insider Trading and Abnormal Stock Returns During Uncertain Market Condition of the Russia-Ukraine War

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Louise Williams; Sigge Arvidsson; [2023]
    Keywords : Russian-Ukrainian War; Insider Trading; Abnormal Stock Return; Nasdaq Stockholm; Uncertainty;

    Abstract : This paper examines how insider transactions of stocks listed on Nasdaq Stockholm generate abnormal returns during the period 2016-2022 and extends on how abnormal returns react in times of uncertainty, i.e., after the Invasion of Ukraine. READ MORE

  5. 19. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  6. 20. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE