Essays about: "marketing coca cola"

Showing result 1 - 5 of 6 essays containing the words marketing coca cola.

1. 1. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

3. 2. Perspectives on crowdsourcing : Can experiences in the food & beverage industry be transferred to the fashion industry?

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Emelie Hultberg; [2016]
   Keywords : crowdsourcing; fashion industry; food beverage industry; wisdom of crowds;

   Abstract : Crowdsourcing can today be found in practically any industry, but the extent to which it is used differ widely. A report from last year, published by the crowdsourcing platform eYeka (eYeka 2015b), shows that the fashion industry is among the industries using crowdsourcing the least. READ MORE

4. 3. Corporate Social Responsibility : A genuine comittment or just good adverising

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Helen Ekholm Piper; [2015]
   Keywords : corporate social responsibility CSR;

   Abstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE

5. 4. Youbranding - The marketing strategy of replacing the corporate brand name with personal names.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jessica Hedin; Hannah Molin; [2014]
   Keywords : Youbranding; Debranding; Brand loyalty; Campaign; Marketing strategy;

   Abstract : The importance of obtaining and retaining loyal customers, instead of attracting as many customers as possible, is and always has been a constant struggle among businesses. New marketing strategies are utilized in order to attract attention and to differentiate the brand from the competition. READ MORE

6. 5. The effects of Chinese Culture onInternal Management and Marketing Strategie : Case Study on Coca-Cola (China) and NEC (China)

   University essay from Avdelningen för ekonomi

   Author : Minglei Shen; Yao Tianxiang; [2011]
   Keywords : ;

   Abstract : .... READ MORE