Essays about: "media consumption"

Showing result 16 - 20 of 338 essays containing the words media consumption.

1. 16. Exploring the Link Between Identity and Analogue Cameras

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roos Jannetje Jacoba van der Borg; Greta Ezerskyte; [2023]
   Keywords : identity; nostalgia; authenticity; consumption; film cameras; Business and Economics;

   Abstract : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. READ MORE

3. 17. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

4. 18. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Earl Dube; [2023]
   Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

   Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

5. 19. Digital Media and Self-stigma: a Qualitative Study of the Emerging Cultural Middle Class and Their Media Practices

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Aleksandra Dominika Kas; [2023]
   Keywords : Media practices; Cultural middle-class; Bourdieusian sociology; Interviews; Self-stigma; Habitus; Class reproduction;

   Abstract : Class-making from a Bourdieusian perspective is an ongoing process based on cultural consumption connected with a specific class. Despite significant research on cultural consumption, little attention has been paid to the internal processes that can influence class-making. READ MORE

6. 20. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE