Essays about: "Greta Ezerskyte"

Found 2 essays containing the words Greta Ezerskyte.

1. 1. Exploring the Link Between Identity and Analogue Cameras

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roos Jannetje Jacoba van der Borg; Greta Ezerskyte; [2023]
   Keywords : identity; nostalgia; authenticity; consumption; film cameras; Business and Economics;

   Abstract : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. READ MORE

3. 2. Pepsi’s Number Fever – bottlecaps, mayhem and death

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Greta Ezerskyte; Niklas Kjellander; [2023]
   Keywords : Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

   Abstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE