Essays about: "Huihao Lu"

Found 2 essays containing the words Huihao Lu.

  1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  3. 2. How to Navigate Societal Change by Sticking to your Guns? An exploratory case study of Patagonia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ioannis Diakoulakis; Huihao Lu; Arantxa Rufrancos Luna; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE