Essays about: "media globalization"

Showing result 16 - 20 of 93 essays containing the words media globalization.

1. 16. Individen – medborgare eller konsument?

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Nina Morby; [2019]
   Keywords : Globalism; individualism; consumer society; political consumption; media portrayal; konsumtionssamhälle; politisk konsumtion; medias porträttering; idealtypsanalys; Law and Political Science;

   Abstract : The aim of this essay is to explain which conditions may lay behind the emergence of the political consumer, focusing on globalization, individualism and the increase of consumerism as a result of the rise of global political issues such as climate change. Thereafter, the portrayal of this transition will be investigated in Swedish media by comparing debate articles considering environmental and climate issues, with a time difference of three decades. READ MORE

3. 17. Impact of social media on Intercultural Communication Competence of Chinese People living in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mingxing Liu; [2019]
   Keywords : Social Media Use; Intercultural Communication; Intercultural Communication Competence; Chinese People Living in Sweden; Development of Intercultural Communication Competence; Impact of social media on Intercultural Communication Competence.;

   Abstract : Intercultural Communication Competence (ICC) describes the ability to interact with people from different cultures effectively and appropriately. In the impact of globalization and information technology development, social media facilitates intercultural communication and open a new space for intercultural interactions. READ MORE

4. 18. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Magdalena Kaminskaite; Simon Johansson; [2019]
   Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

   Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

5. 19. Address and Referential Terms in Swedish and British Schools : A Sociolinguistic Perspective

   University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Author : Amanda Gabrielsson; [2019]
   Keywords : Honorifics; Address terms; referential terms;

   Abstract : Modes of address between speakers in Sweden and the U.K differ from each other, yet both countries are influenced by similar mass media and aspects of globalization that otherwise generally lean towards linguistic convergence. Survey data from students and teachers in UK and Sweden has revealed some noteworthy differences. READ MORE

6. 20. Ethical Dilemmas in Mediation of International Aid : We Effect's Visual Communication from Kenya to Sweden

   University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

   Author : Julia Denifl Örtegren; [2019]
   Keywords : Mediation of distant sufferers; cosmopolitanism; global culture; encode decode; ethical dilemmas; engaging campaigns; international aid;

   Abstract : The purpose of this thesis is to investigate how international development organizations are working to communicate campaigns and photographs from one cultural context to another. Additionally, will challenges in making campaigns which are both ethical appropriate and engaging be highlighted and discussed in relation to today’s impatient media landscape where globalization and development are dominated by economic interests. READ MORE