Essays about: "media globalization"

Showing result 21 - 25 of 93 essays containing the words media globalization.

1. 21. Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Rocío Martínez Climent; [2019]
   Keywords : local identity; identity; place branding; local place branding; social media; visual semiotic analysis;

   Abstract : This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. READ MORE

3. 22. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Heidi Botic; Kuntola Choudhury; [2019]
   Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

   Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE

4. 23. Boundary-less work and digital mobile media : A qualitative exploration of employees’ work-life balance in the context of constant online availability

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Hanna Holmgren; [2018]
   Keywords : ;

   Abstract : Digital mobile media have a major influence on organizations today. The technology has enabled a flexible work environment where employees can get work done without the limits of time and space. The boundary-less working conditions have come with possibilities but also resulted in new expectations of extended work availability. READ MORE

5. 24. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Leonie Greife; [2018]
   Keywords : Social Sciences;

   Abstract : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. READ MORE

6. 25. Discourse markers and English acquisition. : A corpus-based comparison of essays in year 9 of junior high school and year 3 of senior high school in Sweden

   University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

   Author : Annika Åborg; [2018]
   Keywords : Discourse markers; spoken grammar; written grammar; English acquisition; extramural English;

   Abstract : Using a corpus of school essays of Swedish students in year 9 and 12 of junior and senior high school, the present study compares the level of formality and frequency of discourse markers in the respective year groups. Based on previous literature, discourse markers found in the essays are categorized as either formal or informal. READ MORE