Essays about: "message"

Showing result 1 - 5 of 815 essays containing the word message.

  1. 1. How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emma Lundemo Dahlin; Diana Araf; [2021]
    Keywords : Black Lives Matter; Woke-washing; Brand activism; Social movements; Consumer attitude; Brand attitude; Consumer behavior; BLM; Black Lives Matter; Woke-washing; Brand activism; Sociala rörelser; konsumentattityd; varumärkesattityd; konsumentbeteende; BLM;

    Abstract : Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. READ MORE

  2. 2. Colours in book design : An analysis of how colours are used on book covers within the topic of health to convey the content

    University essay from Mittuniversitetet/Institutionen för design

    Author : Kim-Kim Bui; [2021]
    Keywords : Colour; colour theory; colour image scale; book design; graphic design; packaging design;

    Abstract : In graphic design, colours can be used to communicate a message and attract attention. In book design, colours convey the content, just like they communicate the product’s information in packaging design. The purpose of this study is to analyse how colours have been used on book covers to convey the content, within the topic of health. READ MORE

  3. 3. DOWN TO THE ROOTS - design with value

    University essay from Lunds universitet/Industridesign

    Author : Anna Mattsson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Down to the roots is a project about just that; seeing where things come from and how are they made. I have a background in textile design which I wanted to enhance in this project. Therefore I wanted to examine the technique of tufting. This is a textile technique that is not talked about that much, but most of today’s carpets are made this way. READ MORE

  4. 4. Once upon a time there was a signature story

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE

  5. 5. Mitigating climate change, one hamburger at a time : a discourse analysis of how MAX Burgers AB communicates their carbon offsetting — and how customers perceive it

    University essay from Lunds universitet/LUCSUS

    Author : Alice Andrews; [2020]
    Keywords : Sustainability Science; climate change mitigation; carbon dioxide removal; green governmentality; ecological modernisation; civic environmentalism; conduct of conduct; Social Sciences;

    Abstract : Carbon offsetting through forest sequestration in the Global South has become an increasingly common way for companies to mitigate their greenhouse gas emissions and thereby sell products and services with net zero emissions. In Sweden, fast food company MAX Burgers AB goes even further. READ MORE